PHO TOGRAPH: DAN SAELINGER | ILLUSTRATION: RANDALL WATSON
• ACCESSIBILITY. HONES TY. RELIABILI TY. In
our “always on” world, these are all basic traits
of humanity we’ve come to expect from the
people we choose to interact with—be it in
business or in life. Our thirst for knowledge
is bigger than it’s ever been, and seeking out
information is baked into our DNA. Instant,
reliable answers to our questions are expected,
and the same goes for our goods and services.
If you want reassurance, our collective con-
science of peers will happily tell you with up to
five stars if any of it is BS.
But for all that, skepticism and cynicism still
prevail when it comes to our money. As with
everything else, we can learn what to do with
money—how to buy, sell, trade, invest, plan,
save, and protect—instantly, from credible people. Smart people. But the moment it’s time to
pull the trigger, we hesitate. We doubt, we hem,
we haw. Why?
Perhaps it’s because those of us who
watched the global financial collapse in 2008,
which took nearly every asset class down with
it—well, our portfolios got walloped. And if you
were too young to invest, you heard us talking
about our portfolios getting walloped.
Yet, despite nearly every asset suddenly
moving in the same direction (in this case,
down), there was but one single, accessible,
reliable, transparent asset class that remained
“non-correlated” (didn’t follow the crowd)—
listed options. If you were lucky enough to understand and know how to use them, you might
have saved a lot of heartache and pain. Oh,
what a small, yet powerful thing to have known
more about and understood better. Right at our
fingertips. Right in front of us.
Understandably, if you’re a millennial or
a survivor of the Great Recession, you have
questions about your money. You have fears.
You want control. And you should expect to get
answers to your questions to make informed
decisions—quickly and reliably, while being
able to take matters into your own hands.
That makes perfect sense. How about starting your journey now, on page 16.
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