Social media content/data can be useful for researching specific companies as you make self-directed
investment decisions. However, certain risks can be accentuated based on the nature of the medium.
Anyone can post to social media, and you often cannot establish the identity, knowledge level, investing
expertise, or even the intent of the person posting. Social data should not be used alone when making
investment decisions. Please consult other sources of information and consider your individual financial
position and goals before making an independent investment decision.
approach. However, if you were to beta
weight your portfolio components against
a benchmark such as the S&P 500 or
Nasdaq-100, you’ll likely get a more
You can beta weight your portfolio on
Mobile Trader, which means you can do it
from anywhere (see Figure 1).
From the TD Ameritrade Mobile Trader app:
1— Select Positions on the side menu.
2— Select the gear icon, and from the Columns
Editor, scroll down and select one of the
beta-weighting suggestions (you can beta
weight on the NDX, RUT, SPX, or customize).
3— Your portfolio will be displayed based on
your choice. The P&L will be normalized,
and your positions will be weighted by beta,
position size, and delta.
TRADING IN THE ERA OF SOCIAL MEDIA
Some social media posts can catch enough
buzz to move prices in the stock market.
Wouldn’t it be great to know which ones
are making waves before the news goes
viral? The Social Sentiment feature on the
thinkorswim platform from TD Ameritrade
gives you an idea of social media mentions
of different companies so you can analyze
the relationship between social media
discussion around a company and its stock
FIGURE 1: Beta weighting on TD Ameritrade Mobile.
You can standardize all your positions to a benchmark.
Source: thinkorswim® from TD Ameritrade. For illustrative purposes only.
FIGURE 2: Social Sentiment Indicator. Use this feature to get an idea of the general sentiment of a specific company. Source: thinkorswim® from TD Ameritrade. For illustrative purposes only.
price. The Social Sentiment indicator
displays how many positive, negative, and
neutral mentions there are for the specific
From the Charts tab:
1— Click the gear icon above the chart.
2— Click the Equities tab at the top.
3— Check the Show Social Sentiment box.
4— Social Sentiment will be displayed on a